Lauren Zaffaroni

For this spot, we were tasked with taking a distinctly British global spot and reimagining it for a US market.

We were also tasked with reediting some short feature focused 15s spots to highlight the new Discovery Sport.

For this content series for our Canadian client, we were tasked with creating a series of organic, in-feed posts as well as quick 6 second videos for stories and pre-roll highlighting the best feature of the Velar, it’s beauty.

For this concept, we compared the Velar to classic art, architecture, nature, and Canadian landmarks and were able to match different details of the vehicle to these items.

After the sudden shock of Covid-19 restrictions, Jaguar and Land Rover wanted to encourage drivers to return to the road with their own respective sales events.

Jaguar Resume Play Sales Event

With Jaguar, we took inspiration from everyone's favorite quarantine hobby, the bingewatch, and created the "Resume Play Sales Event," with a TVC and social campaign that took visual elements from streaming video.

We took a more nature-focused approach for Land Rover, creating the "Call to Adventure Sales Event." Told through the point of view of the spirit of exploration, the TVC and accompanying social that invited drivers outdoors in search of adventure.

For Ghurka's F/W 2017 Campaign, we partnered with Humanitarian and Documentarian Céline Cousteau, granddaughter of the famed explorer, Jacques Cousteau. Highlighting Céline as our Brand Ambassador, we created campaign imagery, as well as video content highlighting Céline's causes and its association to the Ghurka brand, and a custom leather bound travel journal with proceeds supporting Céline's latest documentary project, TRIBES on the EDGE. 

Working with Céline, I developed the cover art design based off of the traditional tattoo designs of the Amazonian tribes featured in her documentary.

A lot of people have preconceived notions about who Jaguar owners are — so we went across the country to prove them wrong.

For the latest iteration of our "Owner in Market" program, a multifaceted "Faces" project included four mini-docs, a book of owner profiles and interviews, multiple e-mails, social posts and a magazine reintroducing the Jaguar fleet for 2020.

Responsible for concepts, location scouting, set ups, casting, and wardrobe. 

It was important for us to tell the Ghurka story to any new subscribers to our email list. Through a series of three emails we were able to impart on our new potential customers our quality, craftsmanship, and brand identity with an easy to update template that we changed with seasonal campaign imagery.

Part of a series of direct mail pieces featuring a different custom striped envelope for each send, the Camo Launch Mailer featured our custom camouflage print on the envelope and exterior of the piece. I was responsible for layout and design, image creation, art direction, content, and copy selection.